Vice President of Marketing

Reports to: President/CEO

General Description

The Vice President of Marketing is responsible for the strategy, tactics and programs to create interest, demand and recognition for Rebuilding Respect for Women and its programs through the use of PR, Product Marketing, Creative Services, Advertising, Strategic Relationships, Direct, Event, Channel and Online Marketing.  This position is also responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the organization objective of growth, profits, and visibility while ensuring a consistent marketing message and positioning on a worldwide basis consistent with the organization's mission and vision.

Marketing Responsibilities

Strategy
  • Remain strategically, tactical and program oriented, in that order.
  • Work with Vice Presidents and Managers to development strategic partners for referencing, credibility and alliances.
  • Help manage third-party relationships.
  • Responsible for creating annual or biannual strategic and tactical marketing plan.
Research & Information
  • Conduct and analyze market research to determine risk and marketability of potential programs. Supply information to appropriate personnel.
  • Responsible for competitive analysis, strategies and tactics.
  • Measure effectiveness of the marketing department and implement improvements.
Management & Training
  • Manage and train existing and new marketing staff.
  • Ensure timely and effective execution of the marketing tactics and programs.
  • Create and maintain annual marketing budget.
  • Lead and manage the following responsibilities and/or departments: 1) Direct Marketing, 2) PR, 3) Advertising, 4) Online Marketing (web site) and social media sites, and 5) Event Marketing.
  • Ensure a consistent, fair and situational management style exist throughout the department.
  • Generate a monthly summary report and comprehensive quarterly and annual marketing report.
PR & Image
  • Work with PR to ensure the proper amount and type of coverage to raise awareness, win reviews and ensure consistent organization and program branding and image.
  • Help manage investor relations when applicable.
Advertising
  • Work with Ad Manager and/or agency to create the media schedule, negotiate the rates, prepare the deliverables and execute.  Follow-up and measure the advertising campaign using print and online methods.
Online Marketing
  • Ensure a professional, inviting Web site employing the latest technology to encourage initial and repeat visits.
  • Help initiate and execute an entire online strategical marketing plan to make the most of this important new medium.

How to Apply:

Please forward your résumé as MS Word attachments for immediate consideration to hr@rebuildingrespectforwomen.org . Do not send any zipped files as they will not be opened. Please note "Vice President of Marketing" in the subject line of your e-mail. NO PHONE CALLS, FAXES, OR DROP-INS PLEASE. Only those applicants that will be considered for the next step in the recruitment process will be contacted.

Rebuilding Respect For Women is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, creed, religion, gender, sexual orientation, age, disability, veteran status, or any other legally-protected characteristic.

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